Alleviate is leaving ~$70K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Alleviate
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ALLEVIATE10 is yours, use it now
Preview Text: Your recovery system is waiting
HERO MODULE
Hero Approach: Direct
H1: Pain Ends Here
Subhead: Your $10 off, ready now
Cta Button: Start Recovery
MODULE 2: TRANSITION COPY
You signed up because something hurts and it's been hurting long enough. Here's what to do next: pick your condition, apply ALLEVIATE10 at checkout, and get started.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Find Your Recovery System
Plantar Fasciitis System 2 The complete kit for heel and arch pain that keeps coming back
PTTD System Full recovery protocol for ankle pain and swelling that won't quit
Tennis Elbow System Targeted treatment for the forearm pain nobody has fixed yet
Runner's Knee Essentials Daily recovery for inner kneecap pain that kills your stride
Arch Massager. 10 minutes of clinical-grade soft tissue work, at home, tonight
2
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Most pain relief products are made by people who've never actually been in pain.
Alleviate wasn't.
Luke is a physical therapist with 20 years of clinical experience. Rick was his patient. Someone who had been living with a debilitating knee injury for years, told by more than one provider that surgery was basically inevitable. Luke fixed him in six weeks using the same soft tissue mobilization and progressive loading protocol he used in his clinic every day.
After that, Rick had one question: why can't everyone have access to this?
The first answer was the Arch Massager. Luke borrowed Play-Doh from his daughter to sculpt the original prototype. The goal was simple. Replicate the Instrument Assisted Soft Tissue Mobilization technique he used with patients, but in a form someone could use at home, alone, in 10 minutes before bed.
That's still what we're building. Every system we make is designed by a licensed clinician, built for one specific condition, and structured around the same three-part protocol Luke has used for two decades: manage the load, mobilize the tissue, rebuild the strength. In that order.
We're not trying to mask anything. We're trying to actually fix it.
If you're ready to get started, your $10 off code is ALLEVIATE10. It's good for the next 14 days. Hit reply if you have questions about which system is right for your situation. I read every response.
– Alain
CEO, Alleviate
3
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INBOX MODULE
Subject Line: Most tools mask it, this removes it
Preview Text: The average Alleviate user tried 4 things before this
HERO MODULE
Hero Approach: Curiosity
H1: Built Different
Subhead: See what actually changes
Cta Button: See How It Works
MODULE 2: TRANSITION COPY
Most pain relief products treat the symptom and call it done. Here's what Alleviate does instead.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: The Alleviate Method: What Makes It Stick
Infographic: Checklist
- Condition-specific systems. Each kit is built for one injury, not marketed as a fix-everything gadget
- Three-part clinical protocol. Load management, soft tissue mobilization, and progressive strengthening in the right sequence
- Built-in progress tracking. A test-intervention-retest protocol so you can see improvement in real numbers, not just feel it
- 10-15 minutes a day. Designed for a real schedule, not a clinic calendar
- 20% pain reduction in the first 7 days for consistent users. Not a promise, a clinical average
- Recommended by podiatrists, sports medicine physicians, and MDs. Not fitness influencers
- Designed for people who've already tried everything. Including those told surgery was the only option left
Products Shown
- Plantar Fasciitis System 2. The full clinical protocol for heel and arch pain, at home
- Tennis Elbow System. Targeted soft tissue treatment for forearm pain that generic braces miss
- PTTD System. Structured recovery for ankle instability and chronic swelling
4
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INBOX MODULE
Subject Line: Still browsing, code still active
Preview Text: ALLEVIATE10 is still yours. But not for long
HERO MODULE
Hero Approach: Direct
H1: Still Hurting
Subhead: Your $10 off won't wait
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Your code ALLEVIATE10 is still active. Pick your system and use it before it expires.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick the System Built for Your Pain
Plantar Fasciitis System 2 Heel and arch pain that's been limiting you for months
Arch Massager Clinical soft tissue relief you can do in 10 minutes tonight
Loft 2 Brace Reduces the daily load on injured tissue while you recover
Runner's Knee Essentials Kneecap pain that flares every time you push yourself
Tennis Elbow System The forearm and elbow fix that treats more than just the surface
Performance Compression Socks Medical-grade support for ankle and foot conditions, all day
5
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INBOX MODULE
Subject Line: What 4 failed solutions have in common
Preview Text: What most people miss when they compare options
HERO MODULE
Hero Approach: Question
H1: Still Guessing
Subhead: Here's what the comparison shows
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Before you go back to the generic brace or the $20 roller, run the comparison.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Alleviate vs. Everything You've Already Tried
Infographic: Table
- Injury specificity | Alleviate: built for one specific condition per system | Typical competitor: marketed for "all pain"
- Treatment approach | Alleviate: resolves root cause through load management, soft tissue work, and progressive strengthening | Typical competitor: symptom masking only
- Progress tracking | Alleviate: test-intervention-retest protocol with a visual dashboard | Typical competitor: no tracking. You guess whether it's working
- Clinical backing | Alleviate: designed by a licensed PT with 20 years of experience, endorsed by MDs and podiatrists | Typical competitor: manufacturer marketing claims
- Time required | Alleviate: 10-15 minutes per day | Typical competitor: clinic visits or extended daily sessions
- Proven outcomes | Alleviate: 60-70% pain reduction in 6 weeks for consistent users | Typical competitor: no published outcome data
- Price | Alleviate: mid-to-high, with systems starting around $183 | Typical competitor: low upfront, often bought multiple times with no results
Products Shown
- PTTD System. Structured ankle recovery with the full clinical protocol included
- Plantar Fasciitis System 2. Everything needed to treat heel and arch pain at the root
- Runner's Knee Essentials. Daily recovery system for kneecap pain that won't resolve on its own
6
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INBOX MODULE
Subject Line: 30,000 people, 90% would recommend it
Preview Text: Real people, real pain, real results
HERO MODULE
Hero Approach: Story
H1: They Were Skeptical Too
Subhead: Here's what changed their minds
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
Thirty thousand people have been through the Alleviate program since 2021. Here's what a few of them said.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say When the Pain Finally Goes
Infographic: Numbered List
- 1. "It's the first relief that STICKS.". Elfrieda M. [On finally finding something durable, not just temporary]
- 2. "I felt years of pain disappear.". Domenic B. [On the quality and depth of the results]
- 3. "The App keeps me honest with my exercises.". Carolyn P. [On consistency and the guided program keeping them on track]
- 4. "This brace saved me.". Kathryn L. [On the Loft 2 Brace reducing daily load during recovery]
- 5. "I'm seeing progress every day.". Amy C. [On the measurable, trackable improvement over time]
- 6. "Alleviate is a one-stop shop for pain relief and long-term results. It's a no-brainer for my patients with chronic pain.". Matthew Butler, DPM, Podiatrist [Clinical endorsement from a practicing podiatrist]
Products Shown
- Arch Massager. The tool that started it all, still the most-reviewed product in the line
- Plantar Fasciitis System 2. The complete system behind the majority of those results
- Loft 2 Brace. Load management that makes daily life bearable while tissue heals
7
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INBOX MODULE
Subject Line: ALLEVIATE10 dies at midnight
Preview Text: After midnight, the code is gone
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone at midnight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
ALLEVIATE10 expires at midnight tonight. After that, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Your Recovery Before the Code Expires
Plantar Fasciitis System 2 Heel and arch pain that's been waiting long enough
PTTD System Ankle swelling and instability with a real protocol behind it
Tennis Elbow System Forearm and elbow pain that's been affecting your grip, your work, your life
Runner's Knee Essentials Kneecap pain that limits every run and flares on every hill
Arch Massager The fastest entry point into clinical-grade soft tissue relief at home
8
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I noticed you haven't placed an order yet, and I wanted to reach out before your code disappears completely.
No pressure at all. If the timing isn't right or you're still weighing your options, that's completely fair.
But if you're still dealing with the pain that brought you here. And you've been dealing with it for a while. I'd hate for $10 off to be the thing that didn't tip the scale.
Alleviate isn't for everyone. If you're looking for something cheap and fast, we're probably not it. What we do is build condition-specific recovery systems designed by a physical therapist with 20 years of clinical experience, structured around the same protocol that works in a clinic, compressed into 10-15 minutes a day at home.
If you've tried four things already and none of them worked, that's actually the exact situation we built this for.
If you have questions about which system fits your situation, hit reply. I'll tell you exactly what I'd recommend and why.
Your code ALLEVIATE10 expires very soon. If you want to use it, now's the time.
– Alain
CEO, Alleviate
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.